Focused Impact Programs
A specific problem. A defined result. A clear path forward.
How It Works
The Focused Impact Programs are built for organizations that want to move on something specific. Each program addresses one well-defined challenge, delivers a complete set of outcomes, and closes with a system the organization can build on independently.
You know what you are getting before you sign: a defined scope, a defined timeline, and a clear result. Programs are designed to move at your pace; timelines reflect the execution period and depend on your team's capacity and readiness. Measurement continues beyond completion so you can track the results over time.
Each program is also a natural starting point for a deeper relationship. Organizations that complete a program have seen the quality of the thinking firsthand. The conversation about what comes next is an easy one.
AI Marketing Playbook
What It Solves
Your team is stretched thin. Content is inconsistent. Everyone knows AI could help, but there is no system, no starting point, and no time to figure it out. The AI Marketing Playbook builds that system for you.
Timeline
60 - 90 Day Execution Period
What You Get
A fully operational AI marketing system, built specifically for your team's voice, tools, programs, and priorities. By the end of the engagement, your team has everything they need to produce more consistent content in less time, without adding headcount.
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A custom AI content workflow built around your organization's voice, programs, and audiences
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Templates, workflows, and automation for social, email, and web content
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A prioritized implementation roadmap your team can follow independently
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A team training session to onboard staff to the new system
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Full documentation: all prompts, workflows, and SOPs formatted for internal use
Donor Journey System
What It Solves
You have a community of supporters who engage with your work but never become donors. First-time donors give once and do not return. Marketing and development are working in separate lanes, and there is no shared infrastructure connecting them. The Donor Journey System builds that infrastructure.
Timeline
3 - 4 Month Execution Period
What You Get
A working donor acquisition and stewardship marketing system: automated sequences, segmented content, and attribution reporting. By the end of the engagement, your organization has a functional system for converting engaged supporters into first-time donors and retaining them over time.
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A donor journey audit mapping the current path from awareness to first gift to recurring support
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A lifecycle map showing the ideal donor journey with defined touchpoints and conversion moments
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An acquisition campaign framework with channel strategy and content plan for first-time donors
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A welcome and onboarding email sequence, automated and ready to deploy
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A stewardship content system for retention and upgrade communications
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An attribution dashboard to track donor acquisition cost, retention rate, and revenue per donor
Membership Growth Sprint
What It Solves
Membership revenue is flat or declining. Visitors and supporters who should be converting to members are not. There is no systematic post-visit or post-engagement nurture sequence, and campaigns are reactive rather than built around a repeatable system. The Membership Growth Sprint builds that system.
Timeline
90 Day Execution Period
What You Get
A measurable lift in membership conversion, supported by a repeatable campaign system your organization can run independently after the engagement closes.
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Audience segmentation to identify the highest-value conversion segments in your current database
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A refreshed membership value proposition and messaging framework built for your specific audience
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A 90-day acquisition campaign with channel plan, content, and paid media recommendations
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A post-visit or post-engagement conversion sequence designed to convert within 7 days
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On-site or in-venue conversion recommendations: messaging, staff touchpoints, and signage
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A KPI dashboard and testing roadmap for ongoing optimization after the program closes